730 Fox Sports

Memphis' Sports Station

Fabio Gasol???


Since I’ve been living in the Memphis area for – oh, I don’t know – maybe 45 minutes now, I couldn’t help but notice some of the Grizzlies’ new advertisements around town. Now, I’m sure that this has been covered, but I must question the artistic direction that the Grizzlies’ marketing staff took with the ‘New Game’ campaign.

I understand the ‘New Game’ aspect: new coach, new style – lots of newsy-ness. And that’s fine. But what is up with this romance-novel style artwork on the billboards? Stoudamire looks like someone dumped a bag of dirt over his head, while Pau’s sporting a Fabio-esque hairstyle that makes me think that he’ll be starring in a Broadway performance of Antony and Cleopatra. Mike Miller looks like Ryan Perilloux hit him in the eye.

At least it caught my attention, which is what I guess billboard advertising is supposed to do. Memphis may not have the best NBA team, but it does have dirtiest.

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October 30, 2007 - Posted by | Uncategorized

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